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TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss brands. The Swiss brand draws upon its active engagement in the world of sports to create the most accurate timekeeping instruments in the world. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500 from 2004 to 2006 , TAG Heuer, in a constant quest for innovation and precision continues to aim ever higher.